I just don't even know what to say. I think the most alarming thing about this is not that Big Food is fighting back, but that there are people out there who will see this on the tee-vee and believe this. If it weren't for that fact, it'd almost be funny.
There are a series of these, I suppose. My friend Beth and I have been keeping tabs in our outrage - there are at least three. If you need me, I'll be spending the rest of the day with my head submerged in a mound of dirt.